Brief:
Create the logo & branding for Ashker’s new downtown location. Then apply this branding to the in-store signage, packaging, and decor. Additionally, create the kitchen menu, bar food & drinks menu, elixir bar menu, and take out menu for the restaurant.

Concept:
Ashker’s downtown is location in the heart of the judicial center of downtown Buffalo and caters largely to the lawyers and business people working in the area. The restaurant is located in a historic building with lots of early 20th century design esthetics. The goal for the branding for this restaurant was to draw inspiration from the this art deco style of the surroundings, but with a modern twist to match the fresh and innovative nature of the food and service.