Brief:
First, create a new logo and branding system for Foot & Ankle Premier Specialists, a podiatry practice with multiple locations in NJ. The logo was to keep the existing brand colors and illustrate the "prompt" nature of the company's service. After the branding project was completed, parter with Lena Levine Studios to carry out the website design.

Concept:
Illustrate the "prompt" nature of the company's service by implying forward motion using graphics, angles, and color progression. Imply trust and reliability with a strong, bold font. For the website, highlight that the company is friendly and approachable. Demonstrate the wealth of knowledge the practitioners have and position them as experts in their field. Design “Our Services” layout on the home page and sub pages with SEO in mind for maximum conversion. Establish that company is forward thinking and is utilizing the latest technology and techniques with a modern and edgy design.